A diagnosis of dementia can bring with it a range of emotions, not only for the person living with dementia, but for their family and friends as well. Relationships can become strained or lost because too often, unsure of what to say or do, friends and family pull back and spend less time with someone living with dementia.
Maintaining these connections shows people living with dementia and their caregivers that they’re not alone. The best thing we can all do to support anyone living with dementia is not change, even if they do. This campaign is to inspire people to reflect on the ways they will continue show up for the people in their lives who are living with dementia.
Don’t stop calling. Don’t change. Even if they do. This is the first of two PSAs created for this campaign.
Don’t stop visiting. Don’t change. Even if they do. Watch the second of our two PSAs now.
If you have questions about Alzheimer’s disease or other dementias, call our First Link ® Dementia Helpline for information and support (toll-free):
English
1-800-936-6033
(Monday to Friday,
9 a.m. to 8 p.m.)
Cantonese and Mandarin
1-833-674-5007
(Monday to Friday,
9 a.m. to 4 p.m.)
Punjabi
1-833-674-5003
(Monday to Friday,
9 a.m. to 4 p.m.)
The First Link Dementia Helpline is for anyone affected by dementia, whether they are people living with dementia, care partners, health-care providers and other professionals, or members of the general public.
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